Cosmetics, Beauty Supplies, and Perfume Retailers
Description
Establishments classified under this code specialize in the direct sale of cosmetic, beauty, and fragrance products to consumers and businesses. Their core function involves curating and displaying items such as makeup, skincare, hair care, perfumes, and toiletries within retail environments designed to attract walk-in shoppers. These businesses often operate large, well-lit storefronts featuring extensive shelving and interactive stations where staff members provide personalized product recommendations and application services. Typical activities include purchasing inventory from manufacturers or distributors, managing store operations, and executing marketing campaigns that emphasize brand identity and seasonal trends. Operators range from independent boutiques owned by single entrepreneurs to major department store divisions and dedicated luxury fragrance specialists. The scale of these enterprises varies significantly, with small local shops serving specific neighborhoods alongside large national chains reaching millions of customers across multiple states. Many of these retailers also expand their scope by offering complementary services such as bridal styling or in-house makeup application events. This sector plays a critical role in the broader personal care market by bridging the gap between high-volume mass production and targeted consumer preferences. The economic impact is substantial, driven by constant product innovation and the evolving demands of modern consumers seeking beauty solutions.
Hierarchy
| Code | Title | Description |
|---|---|---|
| 45 | Retail Trade 2-digit sector | The Sector as a Whole The Retail Trade sector comprises establishments primarily engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. Retail stores are fixed point-of-sale locations, located and designed to attract a high volume of walk-in customers. In general, retail stores have extensive displays of merchandise and use mass-media advertising to attract customers. Retailers often reach customers and market merchandise with methods other than, or in addition to, physical stores, such as Internet websites, the broadcasting of "infomercials," the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls (street vendors, except food), and distribution through vending machines. Establishments engaged in the direct sale and home delivery of products, such as home heating oil dealers and home delivery newspaper routes, are included here. Retail establishments typically sell merchandise to the general public for personal or household consumption, but some also serve business and institutional clients. These include office supply retailers, computer and software retailers, building materials dealers, plumbing supply retailers, and electrical supply retailers. In addition to retailing merchandise, some retailers are also engaged in the provision of after-sales services, such as repair and installation. For example, new automobile dealers, electronics and appliance retailers, and musical instrument and supplies retailers often provide repair services. As a general rule, establishments engaged in retailing merchandise and providing after-sales services are classified in this sector. Retail trade establishments are grouped into industries and industry groups typically based on one or more of the following criteria: (a) The merchandise line or lines carried; for example, specialty retailers are distinguished from general-line retailers. (b) The usual trade designation of the establishments. This criterion applies in cases where a retailer is well recognized by the industry and the public, but difficult to define strictly in terms of merchandise lines carried; for example, pharmacies and department stores. (c) Human resource requirements in terms of expertise; for example, the staff of an automobile dealer requires knowledge in financing, registering, and licensing issues that are not necessary in other retail industries. The buying of goods for resale is a characteristic of retail trade establishments that particularly distinguishes them from establishments in the agriculture, manufacturing, and construction industries. For example, farms that sell their products at or from the point of production are not classified in retail, but rather in agriculture. Similarly, establishments that both manufacture and sell their products to the general public are not classified in retail, but rather in manufacturing. However, establishments that engage in processing activities incidental to retailing are classified in retail. This includes optical goods retailers that grind lenses, and meat and seafood retailers that process carcasses into cuts. Wholesalers also engage in the buying of goods for resale, but they are not usually organized to serve the general public. They typically operate from a warehouse or office, and neither the design nor the location of these premises is intended to solicit a high volume of walk-in traffic. Wholesalers supply institutional, industrial, wholesale, and retail clients; their operations are, therefore, generally organized to purchase, sell, and deliver merchandise in larger quantities. However, dealers of durable nonconsumer goods, such as farm machinery and heavy-duty trucks, are included in wholesale trade even if they often sell these products in single units. |
| 456 | Health and Personal Care Retailers 3-digit subsector | Industries in the Health and Personal Care Retailers subsector retail health and personal care merchandise. Establishments in this subsector are characterized principally by the products they retail, and some health and personal care retailers have specialized staff including pharmacists, opticians, and other professionals engaged in retailing, advising customers, and/or fitting the product sold to the customer's needs. |
| 4561 | Health and Personal Care Retailers 4-digit industry group | Industries in the Health and Personal Care Retailers subsector retail health and personal care merchandise. Establishments in this subsector are characterized principally by the products they retail, and some health and personal care retailers have specialized staff including pharmacists, opticians, and other professionals engaged in retailing, advising customers, and/or fitting the product sold to the customer's needs. |
| 45612 | Cosmetics, Beauty Supplies, and Perfume Retailers 5-digit NAICS industry | See industry description for 456120. |
| 456120 | Cosmetics, Beauty Supplies, and Perfume Retailers 6-digit U.S. detail | Establishments classified under this code specialize in the direct sale of cosmetic, beauty, and fragrance products to consumers and businesses. Their core function involves curating and displaying items such as makeup, skincare, hair care, perfumes, and toiletries within retail environments designed to attract walk-in shoppers. These businesses often operate large, well-lit storefronts featuring extensive shelving and interactive stations where staff members provide personalized product recommendations and application services. Typical activities include purchasing inventory from manufacturers or distributors, managing store operations, and executing marketing campaigns that emphasize brand identity and seasonal trends. Operators range from independent boutiques owned by single entrepreneurs to major department store divisions and dedicated luxury fragrance specialists. The scale of these enterprises varies significantly, with small local shops serving specific neighborhoods alongside large national chains reaching millions of customers across multiple states. Many of these retailers also expand their scope by offering complementary services such as bridal styling or in-house makeup application events. This sector plays a critical role in the broader personal care market by bridging the gap between high-volume mass production and targeted consumer preferences. The economic impact is substantial, driven by constant product innovation and the evolving demands of modern consumers seeking beauty solutions. |
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Classification References
- 01Establishments primarily engaged in providing beauty salon services are classified in U.S. Industry 812112, Beauty Salons.
Index Items
Beauty supply stores
Cosmetics stores
Perfume stores
How Item Can Help
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External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 456120.
National Association for the Care of the Skin
Major trade association representing manufacturers, distributors, and retailers of cosmetics and personal care products.
Bureau of Labor Statistics - Personal Care Products Industry
U.S. government page providing labor statistics, employment projections, and industry data for personal care and cosmetic retailing.
Beauty Business Association
Directory and resource site for the professional beauty industry including salons, retail shops, and beauty supply distributors.
