Indoor and Outdoor Display Advertising
Description
This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5418 | Advertising, Public Relations, and Related Services 4-digit industry group | This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising. |
| 54185 | Indoor and Outdoor Display Advertising 5-digit NAICS industry | See industry description for 541850. |
| 541850 | Indoor and Outdoor Display Advertising 6-digit U.S. detail | This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. |
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Classification References
- 01Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising;
- 02Creating advertising campaigns and placing such advertising in print and digital media (except indoor and outdoor display structures and sites)--are classified in Industry 541810, Advertising Agencies;
- 03Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services;
- 04Printing paper or paperboard signs--are classified in Industry 32311, Printing;
- 05Erecting display boards--are classified in Industry 238990, All Other Specialty Trade Contractors; and
- 06Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.
Index Items
Advertising services, indoor or outdoor display
Advertising, aerial
Billboard display advertising services
Bus card advertising services
Bus display advertising services
Indoor display advertising services
Outdoor display advertising services
Out-of-home media (i.e., display) advertising services
Store display advertising services
Subway card display advertising services
Taxicab card advertising services
Transit advertising services
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External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541850.
Indoor Media Association
Trade association representing indoor advertising media owners and advertisers globally.
US Department of Commerce - Media Directory
Government page providing official NAICS code definitions and industry statistics.
Media Advisor
Industry directory offering analytics tools and data for outdoor display advertising.
