6-digit U.S. detail

Promoters of Performing Arts, Sports, and Similar Events with Facilities

Description

This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.

Hierarchy

Code	Title	Description
71	Arts, Entertainment, and Recreation 2-digit sector	The Sector as a Whole The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests. Some establishments that provide cultural, entertainment, or recreational facilities and services are classified in other sectors. Excluded from this sector are: (1) establishments that provide both accommodations and recreational facilities, such as hunting and fishing camps and resort and casino hotels, are classified in Subsector 721, Accommodation; (2) restaurants and night clubs that provide live entertainment in addition to the sale of food and beverages are classified in Subsector 722, Food Services and Drinking Places; (3) motion picture theaters, libraries and archives, and publishers of newspapers, magazines, books, periodicals, and computer software are classified in Sector 51, Information; and (4) establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation.
711	Performing Arts, Spectator Sports, and Related Industries 3-digit subsector	Industries in the Performing Arts, Spectator Sports, and Related Industries subsector group establishments that produce or organize and promote live presentations involving the performances of actors and actresses, singers, dancers, musical groups and artists, athletes, and other entertainers, including independent (i.e., freelance) entertainers and the establishments that manage their careers. The classification recognizes four basic processes: (1) producing (i.e., presenting) events; (2) organizing, managing, and/or promoting events; (3) managing and representing entertainers; and (4) providing the artistic, creative, and technical skills necessary to the production of these live events. Also, this subsector contains four industries for performing arts companies. Each is defined on the basis of the particular skills of the entertainers involved in the presentations. The industry structure for this subsector makes a clear distinction between performing arts companies and performing artists (i.e., independent or freelance). Although not unique to arts and entertainment, freelancing is a particularly important phenomenon in this Performing Arts, Spectator Sports, and Related Industries subsector. Distinguishing this activity from the production activity is a meaningful process differentiation. This approach, however, is difficult to implement in the case of musical groups (i.e., companies) and artists. These establishments tend to be more loosely organized and it can be difficult to distinguish companies from freelancers. For this reason, NAICS includes one industry that covers both musical groups and musical artists. This subsector contains two industries for Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events, one for those that operate facilities and another for those that do not. This is because there are significant differences in cost structures between those promoters that manage and provide the staff to operate facilities and those that do not. In addition to promoters without facilities, other industries in this subsector include establishments that may operate without permanent facilities. These types of establishments include performing arts companies; musical groups and artists; spectator sports; and independent (i.e., freelance) artists, writers, and performers. Excluded from this subsector are nightclubs. Some nightclubs promote live entertainment on a regular basis and it can be argued that they could be classified in Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events. However, since most of these establishments function as any other drinking place when they do not promote entertainment and because most of their revenue is derived from sale of food and beverages, they are classified in Subsector 722, Food Services and Drinking Places.
7113	Promoters of Performing Arts, Sports, and Similar Events 4-digit industry group	This industry group comprises establishments primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, held in facilities that they manage and operate or in facilities that are managed and operated by others.
71131	Promoters of Performing Arts, Sports, and Similar Events with Facilities 5-digit NAICS industry	See industry description for 711310.
711310	Promoters of Performing Arts, Sports, and Similar Events with Facilities 6-digit U.S. detail	This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.

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Classification References

01Producing live performances (but may also promote the performances and/or operate the facilities where the performances take place)--are classified in Industry Group 7111, Performing Arts Companies;
02Operating racetracks without casinos (but may also promote the events held in these facilities)--are classified in U.S. Industry 711212, Racetracks;
03Presenting sporting events (but may also promote the sporting events and/or operate the stadiums or arenas where the sporting events take place)--are classified in U.S. Industry 711211, Sports Teams and Clubs;
04Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place)--are classified in Industry 561920, Convention and Trade Show Organizers;
05Organizing, promoting, and/or managing performing arts productions, sports events, and similar events in facilities managed and operated by others--are classified in Industry 711320, Promoters of Performing Arts, Sports, and Similar Events without Facilities; and
06Leasing stadiums, arenas, theaters, and other related facilities to others without operating the facilities--are classified in Industry 531120, Lessors of Nonresidential Buildings (except Miniwarehouses).

Index Items

Air show managers with facilities

Air show organizers with facilities

Air show promoters with facilities

Arena operators

Arts event managers with facilities

Arts event organizers with facilities

Arts event promoters with facilities

Arts festival managers with facilities

Arts festival organizers with facilities

Arts festival promoters with facilities

Beauty pageant managers with facilities

Beauty pageant organizers with facilities

Beauty pageant promoters with facilities

Boxing event managers with facilities

Boxing event organizers with facilities

Boxing event promoters with facilities

Concert hall operators

Concert managers with facilities

Concert organizers with facilities

Concert promoters with facilities

Dance festival managers with facilities

Dance festival organizers with facilities

Dance festival promoters with facilities

Ethnic festival promoters with facilities

Fair managers with facilities, agricultural

Fair organizers with facilities, agricultural

Fair promoters with facilities

Fair promoters with facilities, agricultural

Festival managers with facilities

Festival of arts managers with facilities

Festival of arts organizers with facilities

Festival of arts promoters with facilities

Festival organizers with facilities

Festival promoters with facilities

Heritage festival managers with facilities

Heritage festival organizers with facilities

Heritage festival promoters with facilities

Horse show managers with facilities

Horse show organizers with facilities

Horse show promoters with facilities

Live arts center operators

Live theater operators

Managers of agricultural fairs with facilities

Managers of arts events with facilities

Managers of festivals with facilities

Managers of live performing arts productions (e.g., concerts) with facilities

Managers of sports events with facilities

Music festival managers with facilities

Music festival organizers with facilities

Music festival promoters with facilities

Organizers of agricultural fairs with facilities

Organizers of arts events with facilities

Organizers of festivals with facilities

Organizers of live performing arts productions (e.g., concerts) with facilities

Organizers of sports events with facilities

Performing arts center operators

Professional sports promoters with facilities

Promoters of agricultural fairs with facilities

Promoters of arts events with facilities

Promoters of festivals with facilities

Promoters of live performing arts productions (e.g., concerts) with facilities

Promoters of sports events with facilities

Rodeo managers with facilities

Rodeo organizers with facilities

Rodeo promoters with facilities

Sports arena operators

Sports event managers with facilities

Sports event organizers with facilities

Sports event promoters with facilities

Sports stadium operators

Stadium operators

Theater festival managers with facilities

Theater festival organizers with facilities

Theater festival promoters with facilities

Theater operators

Theatrical production managers with facilities

Theatrical production organizers with facilities

Theatrical production promoters with facilities

Wrestling event managers with facilities

Wrestling event organizers with facilities

Wrestling event promoters with facilities

How Item Can Help

Item's Warehouse Management System optimizes inventory flow for venues by automating stock allocation of equipment, costumes, and refreshments, while providing real-time location tracking to reduce theft and ensure accessibility during live events.

The Order Management System streamlines complex fulfillment by aggregating orders from multiple channels into a single view, allowing event organizers to instantly dispatch digital tickets, merchandise, and food orders with minimal manual intervention.

Data Intelligence analyzes historical event metrics and sales patterns to forecast demand for supplies, enabling businesses to adjust staffing levels, optimize vendor contracts, and identify revenue opportunities before new seasons begin.

External Resources

Census.gov NAICS Detail

Official US Census Bureau definition and scope for NAICS 711310.

National Association for Theatre Administration

Leading U.S. trade association for professionals in live entertainment venues and touring companies.

United States Association for Sport and Recreation

National non-profit organization supporting the growth of sports facilities and community recreation.

U.S. Bureau of Labor Statistics - Sports Events

Government employment data directory detailing job postings for directors, supervisors, and managers in the performing arts and sports industries.

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