Museums
Description
This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value. Illustrative Examples: Art galleries (except retail) Planetariums Art museums Science or technology museums Halls of fame Wax museums
Hierarchy
| Code | Title | Description |
|---|---|---|
| 71 | Arts, Entertainment, and Recreation 2-digit sector | The Sector as a Whole The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests. Some establishments that provide cultural, entertainment, or recreational facilities and services are classified in other sectors. Excluded from this sector are: (1) establishments that provide both accommodations and recreational facilities, such as hunting and fishing camps and resort and casino hotels, are classified in Subsector 721, Accommodation; (2) restaurants and night clubs that provide live entertainment in addition to the sale of food and beverages are classified in Subsector 722, Food Services and Drinking Places; (3) motion picture theaters, libraries and archives, and publishers of newspapers, magazines, books, periodicals, and computer software are classified in Sector 51, Information; and (4) establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation. |
| 712 | Museums, Historical Sites, and Similar Institutions 3-digit subsector | Industries in the Museums, Historical Sites, and Similar Institutions subsector engage in the preservation and exhibition of objects, sites, and natural wonders of historical, cultural, and/or educational value. |
| 7121 | Museums, Historical Sites, and Similar Institutions 4-digit industry group | Industries in the Museums, Historical Sites, and Similar Institutions subsector engage in the preservation and exhibition of objects, sites, and natural wonders of historical, cultural, and/or educational value. |
| 71211 | Museums 5-digit NAICS industry | See industry description for 712110. |
| 712110 | Museums 6-digit U.S. detail | This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value. Illustrative Examples: Art galleries (except retail) Planetariums Art museums Science or technology museums Halls of fame Wax museums |
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Classification References
- 01Establishments primarily engaged as independent museum exhibit designers are classified in Industry 711510, Independent Artists, Writers, and Performers;
- 02Establishments primarily engaged in the preservation and exhibition of historical sites are classified in Industry 712120, Historical Sites; and
- 03Commercial art galleries primarily engaged in selling art objects are classified in Industry 459920, Art Dealers.
Index Items
Art galleries (except retail)
Art museums
Community museums
Contemporary art museums
Decorative art museums
Fine arts museums
Galleries, art (except retail)
Halls of fame
Herbariums
Historical museums
Human history museums
Interactive museums
Marine museums
Military museums
Mobile museums
Multidisciplinary museums
Museums
Natural history museums
Natural science museums
Observatories (except research institutions)
Planetariums
Science and technology museums
Sports halls of fame
Traveling museum exhibits
War museums
Wax museums
How Item Can Help
This tool analyzes visitor trends and collection data to generate insights that help curators optimize exhibit placement and marketing strategies for increased foot traffic.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 712110.
National Trust for Historic Preservation
A major US advocacy and grant-making organization for historic sites and museums.
US Conference of Mayors - Museums & Libraries Division
A government-linked organization providing resources and best practices for public museums.
Museum Association of the Americas (MAA)
An international trade association representing the global museum profession.
