Doll, Toy, and Game Manufacturing
Description
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
Hierarchy
| Code | Title | Description |
|---|---|---|
| 33 | Manufacturing 2-digit sector | The Sector as a Whole The Manufacturing sector comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products. The assembling of component parts of manufactured products is considered manufacturing, except in cases where the activity is appropriately classified in Sector 23, Construction. Establishments in the Manufacturing sector are often described as plants, factories, or mills and characteristically use power-driven machines and material handling equipment. However, establishments that transform materials or substances into new products by hand or in the worker's home and those engaged in selling to the general public products made on the same premises from which they are sold, such as bakeries, candy stores, and custom tailors, may also be included in this sector. Manufacturing establishments may process materials or may contract with other establishments to process their materials for them. Both types of establishments are included in manufacturing. Selected industries in the Manufacturing sector are comprised solely of establishments that process materials for other establishments on a contract or fee basis. Beyond these dedicated contract manufacturing industries, establishments that process materials for other establishments are generally classified in the Manufacturing industry of the processed materials. The materials, substances, or components transformed by manufacturing establishments are raw materials that are products of agriculture, forestry, fishing, mining, or quarrying as well as products of other manufacturing establishments. The materials used may be purchased directly from producers, obtained through customary trade channels, or secured without recourse to the market by transferring the product from one establishment to another, under the same ownership. The new product of a manufacturing establishment may be finished in the sense that it is ready for utilization or consumption, or it may be semi-finished to become an input for an establishment engaged in further manufacturing. For example, the product of the alumina refinery is the input used in the primary production of aluminum; primary aluminum is the input to an aluminum wire drawing plant; and aluminum wire is the input for a fabricated wire product manufacturing establishment. The subsectors in the Manufacturing sector generally reflect distinct production processes related to material inputs, production equipment, and employee skills. In the machinery area, where assembling is a key activity, parts and accessories for manufactured products are classified in the industry of the finished manufactured item when they are made for separate sale. For example, an attachment for a piece of metalworking machinery would be classified with metalworking machinery. However, component inputs from other manufacturing establishments are classified based on the production function of the component manufacturer. For example, electronic components are classified in Subsector 334, Computer and Electronic Product Manufacturing, and stampings are classified in Subsector 332, Fabricated Metal Product Manufacturing. Manufacturing establishments often perform one or more activities that are classified outside the Manufacturing sector of NAICS. For instance, almost all manufacturing has some captive research and development or administrative operations, such as accounting, payroll, or management. These captive services are treated the same as captive manufacturing activities. When the services are provided by separate establishments, they are classified in the NAICS sector where such services are primary, not in manufacturing. The boundaries of manufacturing and the other sectors of the classification system can be somewhat blurry. The establishments in the Manufacturing sector are engaged in the transformation of materials into new products. Their output is a new product. However, the definition of what constitutes a new product can be somewhat subjective. As clarification, the following activities are considered manufacturing in NAICS: <table width=100%><tr><td width=10%> </td><td><dl><dt style='padding-left: 10px; text-indent: -10px;'>Milk bottling and pasteurizing;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Water bottling and processing;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Fresh fish packaging (oyster<br/> shucking, fish filleting);</dt><dt style='padding-left: 10px; text-indent: -10px;'>Apparel jobbing (assigning<br/> materials to contract<br/> factories or shops for<br/> fabrication or other contract<br/> operations) as well as<br/> contracting on materials<br/> owned by others;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Printing and related activities;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Ready-mix concrete production;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Leather converting;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Grinding lenses to<br/> prescription;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Wood preserving;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Lapidary work for the trade;</dt></dl></td><td width=10%> </td><td><dl><dt style='padding-left: 10px; text-indent: -10px;'>Electroplating, plating, metal<br/> heat treating, and<br/> polishing for the trade;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Fabricating signs and<br/> advertising displays;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Rebuilding or remanufacturing<br/> machinery (i.e., automotive<br/> parts);</dt><dt style='padding-left: 10px; text-indent: -10px;'>Making manufactured homes<br/> (i.e., mobile homes) or<br/> prefabricated buildings,<br/> whether or not assembling/<br/> erecting at the customers'<br/> site;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Ship repair and renovation;</dt><dt style='padding-left: 10px; text-indent: -10px;'>Machine shops; and</dt><dt style='padding-left: 10px; text-indent: -10px;'>Tire retreading.</dt></dl></td><td width=10%> </td></tr></table> Conversely, there are activities that are sometimes considered manufacturing, but which for NAICS are classified in another sector (i.e., not classified as manufacturing). They include: 1. Logging, classified in Sector 11, Agriculture, Forestry, Fishing and Hunting, is considered a harvesting operation; 2. Beneficiating ores and other minerals, classified in Sector 21, Mining, Quarrying, and Oil and Gas Extraction, is considered part of the activity of mining; 3. Constructing structures, assembling prefabricated buildings, and fabricating at the construction site by contractors are classified in Sector 23, Construction; 4. Breaking bulk and reselling in smaller lots, including packaging, repackaging, or bottling products, such as liquors or chemicals; assembling and selling computers on a custom basis; sorting and reselling scrap; mixing and selling paints to customer order; and cutting metals to customer order for resale are classified in Sector 42, Wholesale Trade, or Sector 44-45, Retail Trade; and 5. Publishing and the combined activity of publishing and printing, classified in Sector 51, Information, transform information into a product for which the value to the consumer lies in the information content, not in the format in which it is distributed (i.e., the book or software compact disc). |
| 339 | Miscellaneous Manufacturing 3-digit subsector | Industries in the Miscellaneous Manufacturing subsector make a wide range of products that cannot readily be classified in specific NAICS subsectors in manufacturing. Processes used by these establishments vary significantly, both among and within industries. For example, a variety of manufacturing processes are used in manufacturing sporting and athletic goods that include products such as tennis rackets and golf balls. The processes for these products differ from each other, and the processes differ significantly from the fabrication processes used in making dolls or toys, the melting and shaping of precious metals to make jewelry, and the bending, forming, and assembly used in making medical products. The industries in this subsector are defined by what is made rather than how it is made. Although individual establishments might be appropriately classified elsewhere in the NAICS structure, for historical continuity, these product-based industries were maintained. In most cases, no one process or material predominates for an industry. Establishments in this subsector manufacture products as diverse as medical equipment and supplies, jewelry, sporting goods, toys, and office supplies. |
| 3399 | Other Miscellaneous Manufacturing 4-digit industry group | This industry group comprises establishments primarily engaged in miscellaneous manufacturing, such as jewelry and silverware manufacturing, sporting and athletic goods manufacturing, doll, toy, and game manufacturing, office supplies (except paper) manufacturing, sign manufacturing, and all other miscellaneous manufacturing. |
| 33993 | Doll, Toy, and Game Manufacturing 5-digit NAICS industry | See industry description for 339930. |
| 339930 | Doll, Toy, and Game Manufacturing 6-digit U.S. detail | This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles). |
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Classification References
- 01Manufacturing metal tricycles and bicycles--are classified in U.S. Industry 336991, Motorcycle, Bicycle, and Parts Manufacturing;
- 02Manufacturing sporting and athletic goods--are classified in Industry 339920, Sporting and Athletic Goods Manufacturing;
- 03Manufacturing coin- or card-operated game machines--are classified in U.S. Industry 339999, All Other Miscellaneous Manufacturing;
- 04Manufacturing electronic video game cartridges and reproducing video game software--are classified in Industry 334610, Manufacturing and Reproducing Magnetic and Optical Media; and
- 05Publishing or publishing and reproducing game software--are classified in Industry 513210, Software Publishers.
Index Items
Action figures manufacturing
Automobiles, children's, manufacturing
Balls, rubber (except athletic equipment), manufacturing
Carriages, baby, manufacturing
Carriages, doll, manufacturing
Checkers and checkerboards manufacturing
Chessmen and chessboards manufacturing
Clothing, doll, manufacturing
Craft and hobby kits and sets manufacturing
Darts and dart games manufacturing
Dishes, toy, manufacturing
Doll carriages and carts manufacturing
Doll clothing manufacturing
Dolls, doll parts, and doll clothing (except wigs) manufacturing
Electronic toys and games manufacturing
Electronic video games, handheld, manufacturing
Embroidery kits manufacturing
Games (except coin- or card-operated), children's and adult, manufacturing
Gaming consoles manufacturing
Gocarts, children's, manufacturing
Hobbyhorses manufacturing
Kites manufacturing
Marbles manufacturing
Model kits manufacturing
Model railroad manufacturing
Models, toy and hobby (e.g., airplane, boat, ship), manufacturing
Musical instruments, toy, manufacturing
Railroad models, hobby and toy, manufacturing
Rifles, toy, manufacturing
Rocking horses manufacturing
Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing
Scooters, children's, manufacturing
Sleds, children's, manufacturing
Strollers, baby, manufacturing
Structural toy sets manufacturing
Stuffed toys (including animals) manufacturing
Toy furniture and household-type equipment manufacturing
Toys manufacturing
Trains and equipment, toy, electric or mechanical, manufacturing
Tricycles (except metal) manufacturing
Vehicles, children's (except bicycles and metal tricycles), manufacturing
Video game devices manufacturing
Video game machines (except coin- or card-operated) manufacturing
Wagons, children's (e.g., coaster, express, and play), manufacturing
Walkers, baby (vehicles), manufacturing
How Item Can Help
Manages complex multi-channel inventory across diverse product SKUs and frequent promotions to prevent stockouts or overstock in doll and toy warehouses.
Synchronizes real-time availability data between wholesale and retail order channels to reduce shipping errors and expedite high-demand holiday games.
Optimizes last-mile delivery routes for heavy and bulky items like building sets to reduce fuel costs and carbon emissions during peak sales seasons.
Item.com Tools
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 339930.
Toy Association
Industry association representing manufacturers and importers of toys, games, and other play-related products.
U.S. Department of Labor - NAICS Data
Official government resource providing detailed definitions and manufacturing statistics for NAICS 339930.
Doll & Toy Manufacturer Directory
Industry directory containing contact information and profiles for doll, toy, and game companies.
