Amusement and Theme Parks
Description
This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.
Hierarchy
| Code | Title | Description |
|---|---|---|
| 71 | Arts, Entertainment, and Recreation 2-digit sector | The Sector as a Whole The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests. Some establishments that provide cultural, entertainment, or recreational facilities and services are classified in other sectors. Excluded from this sector are: (1) establishments that provide both accommodations and recreational facilities, such as hunting and fishing camps and resort and casino hotels, are classified in Subsector 721, Accommodation; (2) restaurants and night clubs that provide live entertainment in addition to the sale of food and beverages are classified in Subsector 722, Food Services and Drinking Places; (3) motion picture theaters, libraries and archives, and publishers of newspapers, magazines, books, periodicals, and computer software are classified in Sector 51, Information; and (4) establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation. |
| 713 | Amusement, Gambling, and Recreation Industries 3-digit subsector | Industries in the Amusement, Gambling, and Recreation Industries subsector (1) operate facilities where patrons can primarily engage in sports, recreation, amusement, or gambling activities and/or (2) provide other amusement and recreation services, such as supplying and servicing amusement devices in places of business operated by others; operating sports teams, clubs, or leagues engaged in playing games for recreational purposes; and guiding tours without using transportation equipment. This subsector does not cover all establishments providing recreational services. Other sectors of NAICS also provide recreational services. Providers of recreational services are often engaged in processes classified in other sectors of NAICS. For example, operators of resorts and hunting and fishing camps provide both accommodation and recreational facilities and services. These establishments are classified in Subsector 721, Accommodation, partly to reflect the significant costs associated with the provision of accommodation services and partly to ensure consistency with international standards. Likewise, establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation. The industry groups in this subsector highlight particular types of activities: amusement parks and arcades, gambling industries, and other amusement and recreation industries. The groups, however, are not all-inclusive of the activity. The Gambling Industries industry group does not provide for full coverage of gambling activities. For example, casino hotels are classified in Subsector 721, Accommodation; and horse and dog racing tracks without casinos are classified in Industry Group 7112, Spectator Sports. |
| 7131 | Amusement Parks and Arcades 4-digit industry group | This industry group comprises establishments primarily engaged in operating amusement parks and amusement arcades and parlors. |
| 71311 | Amusement and Theme Parks 5-digit NAICS industry | See industry description for 713110. |
| 713110 | Amusement and Theme Parks 6-digit U.S. detail | This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis. |
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Classification References
- 01Operating mechanical or water rides on a concession basis in amusement parks, fairs, and carnivals or operating recreation attractions, such as waterslides, miniature golf courses, and gocart raceways--are classified in Industry 713990, All Other Amusement and Recreation Industries;
- 02Operating refreshment stands on a concession basis--are classified in Industry 72251, Restaurants and Other Eating Places;
- 03Supplying and servicing coin- or card-operated amusement (except gambling) devices in places of business operated by others--are classified in Industry 713990, All Other Amusement and Recreation Industries;
- 04Supplying and servicing coin- or card-operated gambling devices (e.g., slot machines or video gambling terminals) in places of business operated by others--are classified in Industry 713290, Other Gambling Industries; and
- 05Organizing, promoting, and/or managing events, such as carnivals and fairs, with or without facilities--are classified in Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events.
Index Items
Amusement parks (e.g., theme, water)
Parks (e.g., theme, water), amusement
Piers, amusement
Theme parks, amusement
Water parks, amusement
How Item Can Help
Streamlines inventory management across multiple park locations to prevent stockouts of perishable food and ensures real-time visibility of high-demand ride parts.
Automates order fulfillment for online merchandise sales, coordinating shipment timing to deliver gift items before major holidays or event weekends.
Analyzes visitor spending patterns and ticket sales data to forecast demand, allowing businesses to dynamically adjust inventory levels and optimize staffing during peak seasons.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 713110.
International Amusement Association
A global non-profit trade association for amusement and theme park owners and operators.
USDC Theme Park Data
The US Theme Parks Association provides data, news, and resources for the US amusement park industry.
Amusement Today Directory
An industry directory and news source featuring news and listings of amusement parks and rides.
