Periodical Publishers
Description
This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet. Illustrative Examples: Comic book publishers Magazine publishers Scholarly journal publishers Newsletter publishers Trade journal publishers
Hierarchy
| Code | Title | Description |
|---|---|---|
| 51 | Information 2-digit sector | The Sector as a Whole The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. The main components of this sector are motion picture and sound recording industries; publishing industries, including software publishing; broadcasting and content providers; telecommunications industries; computing infrastructure providers, data processing, Web hosting, and related services; and Web search portals, libraries, archives, and other information services. The unique characteristics of information and cultural products, and of the processes involved in their production and distribution, distinguish the Information sector from the goods-producing and service-producing sectors. Some of these characteristics are: 1. Unlike traditional goods, an ''information or cultural product,'' such as an online newspaper or a television program, does not necessarily have tangible qualities, nor is it necessarily associated with a particular form. A movie can be viewed at a movie theater or through television broadcast, video-on-demand, or streaming services. A sound recording can be aired on radio, embedded in multimedia products, streamed, or sold at a record store. 2. Unlike traditional services, the delivery of these products does not require direct contact between the supplier and the consumer. 3. The value of these products to the consumer lies in their informational, educational, cultural, or entertainment content, not in the format in which they are distributed. Most of these products are protected from unlawful reproduction by copyright laws. 4. The intangible property aspect of information and cultural products makes the processes involved in their production and distribution very different from goods and services. Only those possessing the rights to these works are authorized to reproduce, alter, improve, and distribute them. Acquiring and using these rights often involves significant costs. In addition, technology has revolutionized the distribution of these products. It is possible to distribute them in a physical form, via broadcast, or online. 5. Distributors of information and cultural products can easily add value to the products they distribute. For instance, broadcasters add advertising not contained in the original product. This capacity means that unlike traditional goods distributors, they derive revenue not from sale of the distributed product to the final consumer, but from those who pay for the privilege of adding information to the original product. Similarly, a directory and mailing list publisher can acquire the rights to thousands of previously published newspaper and periodical articles and add new value by providing search and software and organizing the information in a way that facilitates research and retrieval. These products often command a much higher price than the original information. Excluded from this sector are establishments primarily engaged in custom design of software; mass reproducing software or other prerecorded audio and video material on magnetic or optical media; producing live artistic and cultural works or productions; and performing in or creating artistic and cultural works or productions as independent (i.e., freelance) individuals. |
| 513 | Publishing Industries 3-digit subsector | Industries in the Publishing Industries subsector group establishments engaged in publishing newspapers, magazines, other periodicals, books, directories, and software. In general, establishments known as publishers issue copies of works for which they usually possess copyright. Works may be in one or more formats including print form, CD-ROM, proprietary electronic networks, or exclusively on the Internet. Publishers may publish works originally created by others for which they have obtained the rights and/or works that they have created in-house. Publishers may publish only and license rights to others to distribute their content, or they may publish and distribute content they create or own. Software publishing is included here because the activity, creation of a copyrighted product and bringing it to market, is equivalent to the creation process for other types of intellectual products. In NAICS, publishing--the reporting, writing, editing, and other processes that are required to create an edition of a newspaper, for example--is treated as a major economic activity in its own right, rather than as a subsidiary activity to a manufacturing activity, printing. Thus, publishing is classified in the Information sector; whereas, printing is in the Manufacturing sector. The Publishing Industries subsector excludes printed products, such as manifold business forms and appointment books, for which information is not the essential component. Establishments producing these items are included in Subsector 323, Printing and Related Support Activities. Reproduction of prepackaged software is treated in NAICS as a manufacturing activity, and custom design of software to client specifications is included in the Professional, Scientific, and Technical Services sector. These distinctions arise because of the different ways that software is created, reproduced, and distributed. Music publishers and establishments primarily engaged in the production, or production and distribution, of motion pictures and sound recordings are included in Subsector 512, Motion Picture and Sound Recording Industries. Establishments not engaged in publishing and exclusively obtaining rights from publishers to broadcast and distribute content are included in Subsector 516, Broadcasting and Content Providers. |
| 5131 | Newspaper, Periodical, Book, and Directory Publishers 4-digit industry group | This industry group comprises establishments primarily engaged in publishing newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps. These works are characterized by the intellectual creativity required in their development and are usually protected by copyright. Publishers distribute or arrange for the distribution of these works. Publishing establishments may create the works in-house, or contract for, purchase, or compile works that were originally created by others. These works may be published in one or more formats, such as print and/or electronic form, including proprietary electronic networks or exclusively on the Internet. Establishments in this industry may print, reproduce, or offer direct access to the works themselves or may arrange with others to carry out such functions. Establishments that both print and publish may fill excess capacity with commercial or job printing. However, the publishing activity is still considered to be the primary activity of these establishments. |
| 51312 | Periodical Publishers 5-digit NAICS industry | See industry description for 513120. |
| 513120 | Periodical Publishers 6-digit U.S. detail | This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet. Illustrative Examples: Comic book publishers Magazine publishers Scholarly journal publishers Newsletter publishers Trade journal publishers |
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Classification References
- 01Establishments primarily engaged in printing periodicals without publishing are classified in Industry 32311, Printing;
- 02Establishments, such as trade associations, schools and universities, financial institutions, and social welfare organizations, that publish magazines and periodicals for distribution to their membership, but that are not commonly known as periodical publishers, are classified according to their primary activity;
- 03Establishments primarily engaged in publishing directories and mailing lists are classified in Industry 513140, Directory and Mailing List Publishers;
- 04Establishments primarily engaged in streaming periodical content without publishing are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; and
- 05Establishments of independent representatives primarily engaged in selling advertising space are classified in Industry 541840, Media Representatives.
Index Items
Advertising periodical publishers
Advertising periodical publishers (except exclusive Internet publishing)
Advertising periodical publishers and printing combined
Advertising periodical publishers, exclusively on Internet
Agricultural magazine and periodical publishers
Agricultural magazine and periodical publishers (except exclusive Internet publishing)
Agricultural magazine and periodical publishers and printing combined
Agricultural magazine and periodical publishers, exclusively on Internet
Comic book publishers
Comic book publishers (except exclusive Internet publishing)
Comic book publishers and printing combined
Comic book publishers, exclusively on Internet
Financial magazine and periodical publishers
Financial magazine and periodical publishers (except exclusive Internet publishing)
Financial magazine and periodical publishers and printing combined
Financial magazine and periodical publishers, exclusively on Internet
Internet comic book publishing
Internet magazine publishing
Internet newsletter publishing
Internet periodical publishers
Juvenile magazine and periodical publishers
Juvenile magazine and periodical publishers (except exclusive Internet publishing)
Juvenile magazine and periodical publishers and printing combined
Juvenile magazine and periodical publishers, exclusively on Internet
Magazine publishers
Magazine publishers (except exclusive Internet publishing)
Magazine publishers and printing combined
Magazine publishers, exclusively on Internet
Medical journal and periodical publishers
Medical journal and periodical publishers (except exclusive Internet publishing)
Medical journal and periodical publishers and printing combined
Medical journal and periodical publishers, exclusively on Internet
Newsletter publishers
Newsletter publishers (except exclusive Internet publishing)
Newsletter publishers and printing combined
Newsletter publishers, exclusively on Internet
Periodical publishers
Periodical publishers (except exclusive Internet publishing)
Periodical publishers and printing combined
Periodical publishers, exclusively on Internet
Professional magazine and periodical publishers
Professional magazine and periodical publishers (except exclusive Internet publishing)
Professional magazine and periodical publishers and printing combined
Professional magazine and periodical publishers, exclusively on Internet
Publishers (except exclusive Internet publishing), magazine
Publishers (except exclusive Internet publishing), periodical
Publishers, magazine
Publishers, magazine, combined with printing
Publishers, periodical
Publishers, periodical, combined with printing
Radio guide publishers
Radio guide publishers (except exclusive Internet publishing)
Radio guide publishers and printing combined
Radio guide publishers, exclusively on Internet
Radio schedule publishers
Radio schedule publishers (except exclusive Internet publishing)
Radio schedule publishers and printing combined
Radio schedule publishers, exclusively on Internet
Religious magazine and periodical publishers
Religious magazine and periodical publishers (except exclusive Internet publishing)
Religious magazine and periodical publishers and printing combined
Religious magazine and periodical publishers, exclusively on Internet
Scholarly journal publishers
Scholarly journal publishers (except exclusive Internet publishing)
Scholarly journal publishers and printing combined
Scholarly journal publishers, exclusively on Internet
Scholastic magazine and periodical publishers
Scholastic magazine and periodical publishers (except exclusive Internet publishing)
Scholastic magazine and periodical publishers and printing combined
Scholastic magazine and periodical publishers, exclusively on Internet
Scientific journal and periodical publishers
Scientific journal and periodical publishers (except exclusive Internet publishing)
Scientific journal and periodical publishers and printing combined
Scientific journal and periodical publishers, exclusively on Internet
Technical magazine and periodical publishers
Technical magazine and periodical publishers (except exclusive Internet publishing)
Technical magazine and periodical publishers and printing combined
Technical magazine and periodical publishers, exclusively on Internet
Television guide publishers
Television guide publishers (except exclusive Internet publishing)
Television guide publishers and printing combined
Television guide publishers, exclusively on Internet
Trade journal publishers
Trade journal publishers (except exclusive Internet publishing)
Trade journal publishers and printing combined
Trade journal publishers, exclusively on Internet
Trade magazine and periodical publishers
Trade magazine and periodical publishers (except exclusive Internet publishing)
Trade magazine and periodical publishers and printing combined
Trade magazine and periodical publishers, exclusively on Internet
How Item Can Help
Analyzes sales velocity and seasonal trends to forecast demand accurately, allowing publishers to optimize production schedules and maintain optimal stock levels to minimize both overstock and stockouts.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 513120.
American Society of Newspaper Publishers
Major trade association representing newspapers and periodicals across the United States.
National Endowment for Democracy
Government-related organization that provides grants and resources to journalists and independent publishers.
OpenStreetMap
Industry directory of publicly available maps and geographical data often used by publishers for field reporting.
