Marketing Consulting Services
Description
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5416 | Management, Scientific, and Technical Consulting Services 4-digit industry group | This industry group comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on management, environmental, scientific, and technical issues. |
| 54161 | Management Consulting Services 5-digit NAICS industry | This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on management issues, such as strategic and organizational planning; financial planning and budgeting; marketing objectives and policies; human resource policies, practices, and planning; production scheduling; and control planning. Illustrative Examples: Actuarial, benefit, and compensation consulting services Human resources consulting services Marketing consulting services Administrative and general management consulting services Process, physical distribution, and logistics consulting services |
| 541613 | Marketing Consulting Services 6-digit U.S. detail | This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services |
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Use this NAICS classification as the starting point, then connect it to Item workflows across inventory, warehousing, order management, fulfillment, and transportation.
Classification References
- 01Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
- 02Developing and implementing public relations plans--are classified in Industry 541820, Public Relations Agencies;
- 03Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; and
- 04Developing and conducting marketing research or public opinion polling--are classified in Industry 541910, Marketing Research and Public Opinion Polling.
Index Items
Customer service management consulting services
Marketing consulting services
Marketing management consulting services
New product development consulting services
Sales management consulting services
How Item Can Help
Manages inbound and outbound inventory across multiple locations to minimize errors and optimize warehouse space for marketing vendors.
Synchronizes real-time stock data with sales channels to prevent overselling and ensure accurate order fulfillment for marketing firms.
Transforms complex supply chain data into actionable insights, enabling marketing consultants to forecast demand and optimize logistics costs.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541613.
National Association of Advertising & Public Relations
Industry association representing agencies that often provide marketing consulting services to clients.
US Small Business Administration
Government resource providing guides and tools for small businesses developing marketing strategies.
Inc.com
Industry directory and publisher featuring articles and listings for marketing consulting firms.
