Media Representatives
Description
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Illustrative Examples: Newspaper advertising representatives (i.e., independent of media owners) Radio advertising representatives (i.e., independent of media owners) Publishers' advertising representatives (i.e., independent of media owners) Television advertising representatives (i.e., independent of media owners)
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5418 | Advertising, Public Relations, and Related Services 4-digit industry group | This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising. |
| 54184 | Media Representatives 5-digit NAICS industry | See industry description for 541840. |
| 541840 | Media Representatives 6-digit U.S. detail | This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. Illustrative Examples: Newspaper advertising representatives (i.e., independent of media owners) Radio advertising representatives (i.e., independent of media owners) Publishers' advertising representatives (i.e., independent of media owners) Television advertising representatives (i.e., independent of media owners) |
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Classification References
- 01Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
- 02Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.
Index Items
Advertising media representatives (i.e., independent of media owners)
Magazine advertising representatives (i.e., independent of media owners)
Media advertising representatives (i.e., independent of media owners)
Media representatives (i.e., independent of media owners)
Newspaper advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)
How Item Can Help
The Media Representatives WMS streamlines inventory management for physical merchandise (like branded goods or event memorabilia) by optimizing warehouse operations and ensuring accurate stock levels across multiple locations.
OMS automates order processing and fulfillment routing, reducing lead times for physical products while synchronizing real-time order data with digital marketing campaigns to maximize conversion rates.
Data Intelligence delivers actionable insights into media sales trends and audience demographics, enabling representatives to predict demand for physical inventory and tailor procurement strategies for specific media properties.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541840.
American Press Institute
A leading trade association for journalists and media representatives providing resources and advocacy.
U.S. Bureau of Labor Statistics
The official government site featuring detailed job descriptions and statistics for reporters and correspondents.
National Association of Journalists
An international organization that supports news organizations, media professionals, and media representatives.
