Other Services Related to Advertising
Description
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5418 | Advertising, Public Relations, and Related Services 4-digit industry group | This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising. |
| 54189 | Other Services Related to Advertising 5-digit NAICS industry | See industry description for 541890. |
| 541890 | Other Services Related to Advertising 6-digit U.S. detail | This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services). Illustrative Examples: Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail) Sign lettering and painting services Display lettering services Store window dressing or trimming services Mannequin decorating services Welcoming services (i.e., advertising services) Merchandise demonstration services |
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Classification References
- 01Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies;
- 02Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies;
- 03Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
- 04Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives;
- 05Providing display advertising services--are classified in Industry 541850, Indoor and Outdoor Display Advertising;
- 06Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
- 07Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising;
- 08Publishing newspapers or operating television stations or online information services--are classified in Sector 51, Information;
- 09Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services;
- 10Providing custom search engine optimization (SEO) services--are classified in U.S. Industry 541511, Custom Computer Programming Services;
- 11Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services;
- 12Printing advertising specialties--are classified in Industry 32311, Printing; and
- 13Manufacturing and printing advertising specialties--are classified in the Manufacturing sector according to the products made.
Index Items
Advertising specialty (e.g., keychain, magnet, pen) distribution services
Demonstration services, merchandise
Display lettering services
Mannequin decorating services
Sign lettering and painting services
Welcoming services (i.e., advertising services)
Window dressing or trimming services, store
How Item Can Help
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Streamlines the end-to-end logistics network for shipping bulky or time-sensitive marketing materials, ensuring on-time delivery to clients.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541890.
American Advertising Agency Association
Trade association representing advertising agencies and related service providers.
US Small Business Administration Industry Classification
Official government resource for interpreting NAICS code definitions.
Inc.com Industry Directory
Directory listing companies operating within the advertising and related services sector.
