Promoters of Performing Arts, Sports, and Similar Events without Facilities
Description
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Hierarchy
| Code | Title | Description |
|---|---|---|
| 71 | Arts, Entertainment, and Recreation 2-digit sector | The Sector as a Whole The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests. Some establishments that provide cultural, entertainment, or recreational facilities and services are classified in other sectors. Excluded from this sector are: (1) establishments that provide both accommodations and recreational facilities, such as hunting and fishing camps and resort and casino hotels, are classified in Subsector 721, Accommodation; (2) restaurants and night clubs that provide live entertainment in addition to the sale of food and beverages are classified in Subsector 722, Food Services and Drinking Places; (3) motion picture theaters, libraries and archives, and publishers of newspapers, magazines, books, periodicals, and computer software are classified in Sector 51, Information; and (4) establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation. |
| 711 | Performing Arts, Spectator Sports, and Related Industries 3-digit subsector | Industries in the Performing Arts, Spectator Sports, and Related Industries subsector group establishments that produce or organize and promote live presentations involving the performances of actors and actresses, singers, dancers, musical groups and artists, athletes, and other entertainers, including independent (i.e., freelance) entertainers and the establishments that manage their careers. The classification recognizes four basic processes: (1) producing (i.e., presenting) events; (2) organizing, managing, and/or promoting events; (3) managing and representing entertainers; and (4) providing the artistic, creative, and technical skills necessary to the production of these live events. Also, this subsector contains four industries for performing arts companies. Each is defined on the basis of the particular skills of the entertainers involved in the presentations. The industry structure for this subsector makes a clear distinction between performing arts companies and performing artists (i.e., independent or freelance). Although not unique to arts and entertainment, freelancing is a particularly important phenomenon in this Performing Arts, Spectator Sports, and Related Industries subsector. Distinguishing this activity from the production activity is a meaningful process differentiation. This approach, however, is difficult to implement in the case of musical groups (i.e., companies) and artists. These establishments tend to be more loosely organized and it can be difficult to distinguish companies from freelancers. For this reason, NAICS includes one industry that covers both musical groups and musical artists. This subsector contains two industries for Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events, one for those that operate facilities and another for those that do not. This is because there are significant differences in cost structures between those promoters that manage and provide the staff to operate facilities and those that do not. In addition to promoters without facilities, other industries in this subsector include establishments that may operate without permanent facilities. These types of establishments include performing arts companies; musical groups and artists; spectator sports; and independent (i.e., freelance) artists, writers, and performers. Excluded from this subsector are nightclubs. Some nightclubs promote live entertainment on a regular basis and it can be argued that they could be classified in Industry Group 7113, Promoters of Performing Arts, Sports, and Similar Events. However, since most of these establishments function as any other drinking place when they do not promote entertainment and because most of their revenue is derived from sale of food and beverages, they are classified in Subsector 722, Food Services and Drinking Places. |
| 7113 | Promoters of Performing Arts, Sports, and Similar Events 4-digit industry group | This industry group comprises establishments primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, held in facilities that they manage and operate or in facilities that are managed and operated by others. |
| 71132 | Promoters of Performing Arts, Sports, and Similar Events without Facilities 5-digit NAICS industry | See industry description for 711320. |
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities 6-digit U.S. detail | This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry. |
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Classification References
- 01Booking motion pictures or videos--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
- 02Producing live performances (but may also promote the performances)--are classified in Industry Group 7111, Performing Arts Companies;
- 03Operating racetracks without casinos (but may also promote the events held in these facilities)--are classified in U.S. Industry 711212, Racetracks;
- 04Presenting sporting events (but may also promote the sporting events)--are classified in U.S. Industry 711211, Sports Teams and Clubs;
- 05Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place)--are classified in Industry 561920, Convention and Trade Show Organizers;
- 06Organizing, promoting, and/or managing performing arts, sports, and similar events in facilities they manage or operate--are classified in Industry 711310, Promoters of Performing Arts, Sports, and Similar Events with Facilities; and
- 07Operating amateur, semiprofessional, or professional athletic associations or leagues--are classified in Industry 813990, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations).
Index Items
Agricultural fair managers without facilities
Agricultural fair organizers without facilities
Agricultural fair promoters without facilities
Air show managers without facilities
Air show organizers without facilities
Air show promoters without facilities
Arts event managers without facilities
Arts event organizers without facilities
Arts event promoters without facilities
Arts festival managers without facilities
Arts festival organizers without facilities
Arts festival promoters without facilities
Beauty pageant managers without facilities
Beauty pageant organizers without facilities
Beauty pageant promoters without facilities
Booking agencies, theatrical (except motion picture)
Boxing event managers without facilities
Boxing event organizers without facilities
Boxing event promoters without facilities
Concert booking agencies
Concert managers without facilities
Concert organizers without facilities
Concert promoters without facilities
Dance festival managers without facilities
Dance festival organizers without facilities
Dance festival promoters without facilities
Ethnic festival managers without facilities
Ethnic festival organizers without facilities
Ethnic festival promoters without facilities
Fair managers without facilities, agricultural
Fair organizers without facilities, agricultural
Fair promoters without facilities
Fair promoters without facilities, agricultural
Festival managers without facilities
Festival of arts managers without facilities
Festival of arts organizers without facilities
Festival of arts promoters without facilities
Festival organizers without facilities
Festival promoters without facilities
Heritage festival managers without facilities
Heritage festival organizers without facilities
Heritage festival promoters without facilities
Horse show managers without facilities
Horse show organizers without facilities
Horse show promoters without facilities
Managers of agricultural fairs without facilities
Managers of arts events without facilities
Managers of festivals without facilities
Managers of live performing arts productions (e.g., concerts) without facilities
Managers of sports events without facilities
Music festival managers without facilities
Music festival organizers without facilities
Music festival promoters without facilities
Organizers of agricultural fairs without facilities
Organizers of arts events without facilities
Organizers of festivals without facilities
Organizers of live performing arts productions (e.g., concerts) without facilities
Organizers of sports events without facilities
Professional sports promoters without facilities
Promoters of agricultural fairs without facilities
Promoters of arts events without facilities
Promoters of festivals without facilities
Promoters of live performing arts productions (e.g., concerts) without facilities
Promoters of sports events without facilities
Rodeo managers without facilities
Rodeo organizers without facilities
Rodeo promoters without facilities
Sports event managers without facilities
Sports event organizers without facilities
Sports event promoters without facilities
Theater festival managers without facilities
Theater festival organizers without facilities
Theater festival promoters without facilities
Theatrical booking agencies (except motion picture)
Theatrical production managers without facilities
Theatrical production organizers without facilities
Theatrical production promoters without facilities
Wrestling event managers without facilities
Wrestling event organizers without facilities
Wrestling event promoters without facilities
How Item Can Help
Provides real-time analytics on sales trends and customer behavior to help promoters make data-driven decisions on pricing and stock levels.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 711320.
National Association of Performance Venues
The official trade association representing performance venues and event promoters across the United States.
U.S. Department of the Interior, National Park Service Events Directory
A government resource providing information on outdoor events and cultural activities at National Park Service sites.
National Association of Women Business Owners Events Division
An industry directory featuring event planners and promoters, with a focus on professional networking and resources.
