Public Relations Agencies
Description
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5418 | Advertising, Public Relations, and Related Services 4-digit industry group | This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising. |
| 54182 | Public Relations Agencies 5-digit NAICS industry | See industry description for 541820. |
| 541820 | Public Relations Agencies 6-digit U.S. detail | This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry. |
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Index Items
Lobbying services
Lobbyists' offices
Political consulting services
Public relations agencies
Public relations consulting services
Public relations services
How Item Can Help
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External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541820.
Association of Business Communication and Media (ABCM)
A major trade association for advertising, media, and public relations agencies in the US and Canada.
US Bureau of Labor Statistics - Public Relations Specialists
Official government page providing employment statistics, growth projections, and wage data for public relations specialists.
Giant Swans Directory of Independent Public Relations Agencies
An industry directory featuring over 100 independent public relations agencies worldwide.
