Marketing Research and Public Opinion Polling
Description
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services
Hierarchy
| Code | Title | Description |
|---|---|---|
| 54 | Professional, Scientific, and Technical Services 2-digit sector | The Sector as a Whole The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. This sector excludes establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel supply, and physical distribution and logistics. These establishments are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services. |
| 541 | Professional, Scientific, and Technical Services 3-digit subsector | Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider. The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case. |
| 5419 | Other Professional, Scientific, and Technical Services 4-digit industry group | This industry group comprises establishments engaged in professional, scientific, and technical services (except legal services; accounting, tax preparation, bookkeeping, and related services; architectural, engineering, and related services; specialized design services; computer systems design and related services; management, scientific, and technical consulting services; scientific research and development services; and advertising, public relations, and related services). |
| 54191 | Marketing Research and Public Opinion Polling 5-digit NAICS industry | See industry description for 541910. |
| 541910 | Marketing Research and Public Opinion Polling 6-digit U.S. detail | This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services |
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Classification References
- 01Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
- 02Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
Index Items
Broadcast media rating services
Internet media audience research services
Internet traffic monitoring research services
Marketing analysis services
Marketing research services
Opinion research services
Political opinion polling services
Public opinion polling services
Public opinion research services
Sampling services, statistical
How Item Can Help
This tool analyzes market trends and consumer feedback to guide product development and strategy, while identifying inefficiencies in supply chains that affect customer responsiveness.
Automated inventory management ensures accurate stock levels across distribution centers, preventing sales losses due to stockouts during high-demand polling cycles.
Real-time order management optimizes fulfillment workflows to deliver faster shipping, which is critical for maintaining the agility that marketing research firms need to meet tight deadline requirements.
External Resources
Census.gov NAICS Detail
Official US Census Bureau definition and scope for NAICS 541910.
National Association for Private Industry Councils
A major trade association providing resources for the private industry sector including marketing research and polling firms.
Census Bureau NAICS Data
An official US government page offering detailed economic data for NAICS code 541910 and related industries.
Marketing Research Society
An international professional organization dedicated to the field of market research, statistics, and polling.
