Data Protection
Data Deletion Policy and Procedures
Item has implemented this Data Deletion Policy and Procedures in accordance to the California Consumer Privacy Act of 2018 (CCPA). Under this law, California residents have the right to have their personal information deleted (Cal. Civ. Code Sec. 1798.105).

To submit a request:
1. Send an email to
2. Call us at (800) 931-5930

However, Cal. Civ. Code Sec. 1798.105 states that the right to delete is not absolute.Under this statute, [a] business or a service provider shall not be required to comply with a consumer’s request to delete the consumer’s personal information if it is necessary for the business or service provider to maintain the consumer’s personal information in order to:

1. Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by the consumer, or reasonably anticipated within the context of a business’ ongoing business relationship with the consumer, or otherwise perform a contract between the business and the consumer.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
3. Debug to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.
6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the business’ deletion of the information is likely to render impossible or seriously impair the achievement of such research, if the consumer has provided informed consent.
7. To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with the business.
8. Comply with a legal obligation.
9. Otherwise use the consumer’s personal information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.

Upon receiving a request, Item will confirm receipt of the request within 10 business days. Item will then inform the customer how it will proceed with the request. By law, Item has 45 days from the date of receipt to respond to the request.

If Item complies with the request, we will remove the information from our existing systems except for archives or backup systems. We will also remove the information from third party data service providers (see Cal. Civ. Code Sec. 1798.115(c)).

If Item denies the request, we will inform you the reason why we are not complying with the request, including state and federal laws, an exception under the CCPA, and we will not use the information for any other purpose except provided for by that exception. We may also deny the request if we cannot ascertain the identity of the requestor or if the information was not collected from the consumer.

Item will keep a record of the deletion requests and how we responded for up to 24 months.